In a 2011 op-ed, famed venture capitalist Marc Andreessen argued that software was "eating the world." The argument was that unlike the dot-com bubble of the late 1990s, this new batch of technology companies was set to take over large swaths of the economy. This is now obvious in our everyday lives, but it's harder to appreciate how much software has changed the way companies operate. BlackLine (NASDAQ: BL) is a perfect example of what Andreessen meant.
The company offers cloud-based solutions to modernize finance and accounting processes. These are often performed manually, they involve many different systems, and they're done under aggressive time constraints. The company is great at scratching this specific itch for companies, but a bright future might already be priced into the stock.
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Source Fool.com