Is Boston Beer's Hard-Seltzer Bubble Ready to Burst in Q3?

No longer is the story surrounding Boston Beer (NYSE: SAM) about its beer but rather its Truly brand of hard seltzer. After the "summer of seltzer" grabbed the public's imagination, the brewer has staked its immediate future on the light, crisp adult beverage that has proved to have staying power beyond what was first imagined.

And as Boston Beer readies its third-quarter earnings report for release on Tuesday, Oct. 29, investors looking to understand what they can expect should read on.

Image source: Boston Beer.

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Source Fool.com