It's going to be more expensive to stream Disney+ without ads later this year. Walt Disney (NYSE: DIS) had a few meaty revelations in its earnings call following a mixed fiscal second-quarter report. But one of the gutsiest things from boomerang CEO Bob Iger was the promise of higher prices for the popular streaming service in its original ad-shaking form.

"We plan to set a higher price for our ad-free tier later this year to better reflect the value of our content offering," Iger said during the call.

Inching monthly rates higher isn't necessarily a controversial move in this inflationary climate. What hasn't gone up these days? However, take a closer look at this particular situation and you begin to worry more about the floor than the ceiling.

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Source Fool.com