Wall Street likes to see companies with pricing elasticity, so it wasn't a surprise to see the market applauding Walt Disney's (NYSE: DIS) move to jack up prices for its premium streaming services earlier this month. The ad-free Disney+ platform will be getting 38% more expensive in December. Monthly rates for Disney's majority-owned Hulu are also moving higher. ESPN+ pushed out a 43% increase last month.

Disney is taking a big step up when it comes to pricing. Does it realize that many of its competitors are taking a step back? The media giant's confidence is admirable, but it could be dangerous if Disney isn't reading the room -- the living room -- the same way as its peers. 

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Source Fool.com