Before its stock exploded, Etsy (NASDAQ: ETSY) was mostly known to the world of DIYers (like me) who loved the ability to get supplies easily and purchase custom gifts while supporting other hobbyists. Enter the IPO in 2015, and now Etsy has become mainstream as investors realize the company's incredible potential for growth.
But as shareholders have pushed the price up, is it still time to buy?
Etsy is a marketplace that connects professional crafters with customers. It doesn't take care of any fulfillment, but it does manage marketing. And though the company sells no products of its own, it produces revenue from fees charged to member sellers. While it's certainly not the world's only internet marketplace, it has carved out a special niche in the DIY category and has a core group of loyal customers.
Source Fool.com