While this year has been rewarding for shareholders in general, investors in (NASDAQ: ETSY) have been disappointed. Shares of the online marketplace have fallen 37% through November, and they currently sit 75% below their peak price from 2021.

The first thought might be to completely avoid this business. But I think this would be a mistake. Etsy has some favorable characteristics that can't be ignored.

Here are three reasons investors should strongly consider buying this top e-commerce stock right now.

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Source Fool.com