Typically, when someone needs to buy a new car, the first thing they do is fire up the computer and start shopping online. From there, they can decide on the make, model, options, and whether the price suits their budget. Traditionally, the next step is to make the journey down to the dealership that has the exact car they desire.

While at the dealership, the customer will have to make the transaction through a salesperson who will try to upsell them on options they've already vetted online. After haggling on price, the salesperson will have to "check with their manager." Once the customer completes the cumbersome process, they will have to go through a financing rigmarole where an in-house credit analyst will secure financing for the customer.

By the time they finish the entire process, the customer may finally get the car they already knew they wanted. Assuming they weren't upsold, that is.

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Source Fool.com