Is Google a Threat to Amazon's Product Search Dominance?

When you're looking to find a product online, your first stop is most likely Amazon (NASDAQ: AMZN). The majority of online product searches start with the e-commerce giant, followed by a regular old search engine like Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google.

But Amazon's dominance of product searches appears to be waning while search engines like Google remain resilient.

Jungle Scout, a company that develops software for online marketplace merchants, recently asked consumers where they start their product searches online.

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Source Fool.com