Is It Time for Netflix to Crack Down on Password Sharing?
A recent poll found that more than one fifth of young adults in the U.S. who use video-streaming services do so on borrowed passwords. Password sharing, or the act of using someone else's account for a streaming service like Netflix (NASDAQ: NFLX), has long been acknowledged by streaming services, but have generally been seen as a necessary cost. Netflix and its peers have often dismissed the act as immaterial, or not worth enforcing.
However, as video streaming goes mainstream, the tide may be shifting on the password-sharing debate. A Reuters/Ipsos survey found that 21% of Americans aged 18-24 borrow passwords from people outside of their households to stream shows and movies, and that 12% of adults of all ages borrow passwords.
Source: Fool.com