(NASDAQ: GOOGL) (NASDAQ: GOOG) has had a banner year so far in 2023, riding the wave of a broad recovery among technology stocks. Shares of the search giant are up 35% so far this year, roughly five times the 7% gains of the S 500. This is in stark contrast to the stock's performance last year, when it lost more than 39%. 

The other catalyst fueling its gains were the company's better-than-expected financial results, which suggested the beginnings of a recovery for the advertising market. This gave investors much-needed confidence that the macroeconomic headwinds that have weighed on Alphabet's stock might finally be easing.

What does this mean for investors who missed out on Alphabet's current rally? Should they buy now with the expectation of further gains, or avoid the stock due to the economic uncertainty that remains? Let's take a look.

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Source Fool.com