It's already up a hefty 69% just since October 2023's low, so the idea of stepping into a new position in Dutch Bros (NYSE: BROS) stock right now is more than a little intimidating. That's a big gain in a relatively short period of time, after all, establishing plenty of profit-taking potential.

If you're on the fence about buying this stock, though, err on the side of aggressive optimism. Dutch Bros shares certainly aren't immune to sizable pullbacks. But the company's growth story is panning out exactly as hoped.

If you're not familiar with it, Dutch Bros is a chain of 876 drive-thru coffee stands. It's often compared to (NASDAQ: SBUX), but only to highlight how much it contrasts with the bigger, better-known brand of coffee houses. Whereas Starbucks is known for delivering a formal, polished experience, Dutch Bros is hyper-casual ... no dress code, and lots of localized character reflecting the personalities of the people working at a particular stand.

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Source Fool.com