Investors naturally prefer to buy stocks when they're trading at a discount. As veteran investors can attest, though, sometimes you must pay a premium for quality that only becomes evident after a big rally.

It's a double-edged dynamic that's probably driving would-be shareholders of Dutch Bros (NYSE: BROS) crazy right now. The company's growth story is incredibly compelling, but the coffee drive-thru chain's stock is up more than 70% from the all-time low it reached in October. Does it mean it's too late to buy Dutch Bros stock?

From where I sit, the answer to that question is a solid "no."

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Source Fool.com