Chinese e-commerce is booming, and it's hard to ignore JD.com (NASDAQ: JD) when sizing up the strongest players in the world's most populous nation. JD.com bills itself as China's largest online retailer and its biggest overall retailer and internet company by revenue. 

But it's not China's most valuable online retailer by market value. Alibaba (NYSE: BABA) has a commanding lead on the market cap front. The models are very different, with Alibaba as a marketplace operator commanding nearly a tenfold advantage on the margin front. However, it's fair to say that every other player outside of JD.com and Alibaba is a tiny speck in the industry's rearview mirror. JD.com and Alibaba are China's e-tail darlings, but is JD.com a buy right now? Let's take a closer look at the path that it has taken to get to where it is today.

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Source Fool.com