After a months-long marketing campaign, the movie Barbie appears to be a smash hit. Just two weeks after its release, the film has generated almost $800 million in global box office sales, putting it on a trajectory to eclipse $1 billion.

While this performance bodes well for Hollywood, one of the more subtle investment opportunities revolves around toy manufacturers. (NASDAQ: MAT) is home to the Barbie brand. Given the hype around the film, it is natural to think about how this may impact Mattel's business. While there could be an initial surge in demand for Barbie dolls and its ancillary products, there are also some reasons to believe there will be long-term tailwinds.

Let's dig into Mattel's current state of affairs and assess whether the stock looks like a good buy right now.

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Source Fool.com