It's arguably the world's most recognizable chain of restaurants, with over 39,000 locations found in more than 100 countries. Its golden arches remind consumers they can enjoy a familiar, comforting meal almost anytime and anywhere they want.
The chain in question is, of course, McDonald's (NYSE: MCD). It's evolved over the years, but its appeal -- and success -- has effectively leveraged the idea of sameness. That is to say, customers like the fact that eating at a McDonald's is at least a partial nod to the past; the value isn't too shabby, either. This foundation is a big reason investors can look forward to more growth from the restaurant chain in the future.
Still, there's one development that would-be shareholders would be wise to put on their radar.
Source Fool.com