Nikola (NASDAQ: NKLA) and its shareholders have had a tumultuous journey. The company's founder and former CEO was convicted of wire fraud and securities fraud, and the stock has lost over 99% of its value. Today, Nikola is working to rebuild its reputation while establishing its business in a promising industry.

At face value, Nikola resembles a lottery ticket, a potential millionaire-making investment if things go well. The stock's market cap is just $428 million, which leaves room for a ton of upside if Nikola's electric semitrucks can catch on. But investors must realize that some games aren't worth playing.

I won't tell you that Nikola can't succeed, but the cost of success will likely come at shareholders' expense.

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Source Fool.com