If you have a tasty recipe and a penchant for marketing flair, it doesn't take much else to get into the energy drink market. A lack of dominant brands and ample profitability to go around have attracted new upstarts that are able to establish a foothold. One of those brands is Celsius (NASDAQ: CELH).

Rapid sales solidified with the help of a distribution partnership with PepsiCo (NASDAQ: PEP) in late 2022 helped push shares of Celsius stock up nearly 140% in the last three years alone.

However, that impressive performance includes a 42% drop from 52-week highs set in March 2024. Is it time to buy the dip in Celsius stock?

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Source Fool.com