Innovation isn't just about what a company sells but also about how management runs the business. Big data software company Palantir Technologies (NYSE: PLTR) is getting creative, planting seeds now that could yield revenue growth down the road.

The stock receives much attention from Wall Street, but don't let that alone push you to consider Palantir for your portfolio. Here are three reasons Palantir is a great investment idea for long-term investors.

British mathematician Clive Humby said in 2006:

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Source Fool.com