When companies create vast amounts of data, much of the data they produce is unstructured -- meaning the data cannot fit neatly onto a spreadsheet. Nearly 90% of all data created is unstructured, and the amount of that data type has grown at 60% annually according to Bernard Marr & Co.
Because this kind of data can be difficult to analyze, it's harder for businesses to fully understand and integrate it into their actions and operations. Governments felt the same magnified problem on their battlefields. Then, along came Palantir (NYSE: PLTR), a software company that provided capabilities for the U.S. government and its allies. Palantir's platform, Gotham, helps military and intelligence agencies analyze data and identify patterns hidden deep within datasets. There is no doubt that this company is doing important things, but is it worth a purchase by the average investor?
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Source Fool.com