If you've been waiting for the perfect time to buy an under-the-radar dividend stock, you might just be in luck. Many dividend payers are cheaper today thanks to the tech-fueled stock market rally.

Wall Street is also avoiding these businesses due to elevated interest rates, which makes them seem like weaker investments -- at least temporarily.

(NASDAQ: PEP) is a great example. The snack food and beverage company has been shut out of the market's rally over the past year, dropping 7% in the previous 12 months compared to a 23% spike in the S 500. But the business is performing well, even if growth has slowed in recent quarters. Let's look at why you might want to put this dividend standout into your portfolio.

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Source Fool.com