The COVID-19 recession created concerns that advertising-reliant companies like Pinterest (NYSE: PINS) were in for some pain. The visual search platform was especially vulnerable, as it's still in the early stages of monetizing its network via merchant ads and business accounts.
Yet digital advertising is proving to be quite resilient during this particular recession. In fact, the novel coronavirus crisis is spurring on e-commerce, with many small businesses that operate on the Shopify platform or that advertise via Facebook's (NASDAQ: FB) family of social networks getting a boost.
Pinterest is still a relatively small player in this new battle for the democratization of retail, but its fast-growing user base gives it a shot at success.
Source Fool.com