In 2024, digital advertising is forecasted to grow 13% over last year, and account for nearly 70% of global ad spending. This is good news for ad tech firm PubMatic (NASDAQ: PUBM).
In fact, the advertising industry's strong growth is already helping the company. PubMatic experienced a phenomenal fourth quarter, sending its stock to a 52-week high of $24.19 on April 4.
Shares have dipped since then, so is now the time to buy PubMatic stock? To answer that question, let's take a look at the company to determine if it makes sense as a long-term investment.
Source Fool.com