There's no way to hide the plain facts: Rivian (NASDAQ: RIVN) management sees 2024 as a key turning point for the business. But if it doesn't achieve the operational goals it has set for itself, the future could be rougher than expected. On the flip side, if Rivian does hit its audacious goals, this electric vehicle maker's stock could quickly become very popular -- and could help to make you a millionaire.

When you think of electric vehicles (EVs), the first name that probably pops into your mind is (NASDAQ: TSLA). That makes complete sense since Elon Musk's company managed what can only be described as a coup in the auto sector. Not only did it build a profitable car company from the ground up, it did so with a technology that the major auto companies didn't think was viable. That success attracted a lot of imitators, one of which is Rivian.

Image source: Rivian.

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Source Fool.com