After an epic run that sent its stock nearly 800% higher in the 2010s, salesforce.com (NYSE: CRM) is showing no signs of slowing down in 2020. Up 50% year to date as of this writing (after a brief double-digit percentage tumble in March due to COVID-19 worries), the customer relationship management (CRM) software specialist has turned itself into a full-blown platform for digital transformation and is at the heart of many organizations' success in a new digital era.
However, Salesforce is one expensive stock, and many investors may shy away from the company's spend-happy strategy. Here's why it's a buy if you believe the digital world will continue to expand in the decade ahead.
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Source Fool.com