A company with a great product can make investors good money. Companies that can expand beyond that to launch new products and capture new markets can be life-changing investments. Enterprise software giant Salesforce (NYSE: CRM) is a prime example.
Salesforce has evolved from one product to many, and its stock has returned more than 5,800% over its lifetime. The company is now worth $249 billion, so its best growth days are probably over. So should investors still buy the stock today?
Companies must continually execute well to sustain success. Building a systemic edge over the competition, often called a moat, takes many years. Moats are important because they give companies pricing power and help protect them from competition.
Source Fool.com