Shares of Starbucks (NASDAQ: SBUX) can't seem to get out of a rut. The stock is sinking, and while it hits new lows, investors remain hesitant on investing in the business despite its strong brand.

Inflation has made its high-priced coffee look even more expensive, and it has given consumers an easy way to reduce their spending by switching to cheaper, competing brands. Meanwhile, labor issues have resulted in its costs rising higher, putting the business on a questionable path forward. The company's recent quarterly results also didn't inspire much confidence that the company is going in the right direction.

Is Starbucks' stock in trouble? Is it heading for more of a decline? Or could this be a terrific buying opportunity for investors?

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Source Fool.com