One of the biggest challenges to emerge from the ongoing shift from traditional television viewing to streaming is the changing paradigm for advertisers. Once upon a time, it was easy for marketers to reach their desired audiences, but the shift to streaming and the proliferation of viewing options has made it more difficult than ever for advertisers to reach their target markets.

Now, streaming platform (NASDAQ: ROKU) and programmatic advertising leader The Trade Desk (NASDAQ: TTD) are joining forces to help bridge the gap.

Image source: Getty Images.

Continue reading

Source Fool.com