Is The Habit Going to Become More Like McDonald's?

Is The Habit Going to Become More Like McDonald's?

It wasn't that long ago that McDonald's (NYSE: MCD) was copying the playbook of its fast-casual rivals, sprucing up its menu with trendy foods like kale bowls, lobster rolls, and sirloin burgers in an attempt to woo back millennials and spur sales growth.

While those efforts had little actual impact on the burger joint's sales trajectory, now that fast food is on the rise again and fast casual is declining, we're seeing better-burger rivals mimicking the more successful aspects of McDonald's business. The Habit (NASDAQ: HABT), for instance, just announced it's going to add more drive-thru windows at its restaurants and will begin offering value menu items.

Image source: Getty Images.

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Source: Fool.com