Like many in the technology sector, advertising tech firm The Trade Desk (NASDAQ: TTD) saw its stock price plunge in 2022. At one point, the company's stock exceeded $100 per share in 2021, but several macroeconomic factors this year pummeled shares to a 52-week low of $39.

These macroeconomic conditions, such as high inflation, contributed to a downturn in the digital advertising industry. Moreover, uncertainty around how the industry is dealing with rising consumer privacy concerns contributed to The Trade Desk's stock decline.

How well The Trade Desk navigates these factors affects the company's ability to maintain revenue growth through stormy economic seas. Looking at The Trade Desk's performance through this turbulent year provides insight into what investors can look forward to in 2023 and beyond.

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Source Fool.com