Shares of The Trade Desk (NASDAQ: TTD) are up nearly 80% in 2020 as of this writing, capping off an epic climb of over 1,400% since the company went public in 2016. That's not to say the COVID-19 pandemic and ensuing recession have been kind to the cloud computing-based advertising platform. Nevertheless, after a brief slump, the company is back in growth mode, and it has plenty of potential left in the decade ahead -- even if shares are priced at a sky-high premium.
The pandemic gave the global advertising industry a black eye. According to researcher eMarketer, global ad spend will fall 5% in 2020. Even digital ads are hurting, with an expected increase of just 2% from 2019. Growth is growth, but eMarketer says that the digital ad industry has never slowed to a single-digit percentage pace before.
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Source Fool.com