The digital advertising market is expected to expand over the next few years, reaching an estimated global size of $696 billion in 2024, up from $567 billion in 2022, according to research from Insider Intelligence.
More than a few tech companies are vying for a slice of that digital ad pie, but one company that could have an outsized opportunity to benefit from it is The Trade Desk (NASDAQ: TTD).
The company's online platform allows companies to buy ads for internet-connected devices -- everything from phones to connected televisions -- and the company's innovative online identifier could help revolutionize the ad space.
Source Fool.com