YouTube agreed to pay a whopping $2 billion per year for the NFL's Sunday Ticket package, and now it needs to figure out how it can make the offering profitable.

Sunday Ticket has historically been a loss leader for DirecTV, which used its exclusive rights to lock customers into long-term pay-TV subscriptions. The Alphabet-owned (NASDAQ: GOOG) (NASDAQ: GOOGL) streaming service may go about things a bit differently, likely eschewing long-term contracts. Instead, the premium package could be used to support two existing efforts (and a third currently in development).

Ultimately, Sunday Ticket could become a gateway for many to find more uses for the YouTube app across their devices and particularly on their televisions.

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Source Fool.com