Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) built its massive business around providing users with useful search results. Its search engine is so critical for businesses to succeed that companies often hire experts on search engine optimization to ensure they rank high on search results. Being in the top position can make a significant difference in how much traffic and revenue a business generates.

Chatbots and artificial intelligence (AI) can throw a serious wrench into that. If, for instance, users only need to ask a personal assistant or chatbot a question, rather than use Google Search, it can impact how much traffic is going to the popular search engine.

Tech companies have been investing in developing their own chatbots, with arguably none more popular than OpenAI's ChatGPT. And OpenAI recently announced plans to launch another product, and this one is a more direct threat to Google Search. It's an actual search engine called SearchGPT.

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Source Fool.com