Is This New Target Store a Threat to GameStop's Future?

Target (NYSE: TGT) just opened a new retail store concept that underscores the difficulty video game retailer GameStop (NYSE: GME) faces in trying to save its business from the rise of digital and online gameplay.

The Game Room is Target's experiment in the future of video gaming as it seeks to understand how consumers interact with emerging technology. By giving gamers a place to come in and explore the latest sites and gadgetry, the retailer will be able to transfer that knowledge to its traditional retail stores.

Unfortunately that's almost exactly what GameStop is trying to accomplish, and it indicates just how difficult it will be for the video game retailer to recover.

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Source Fool.com