Is This Small Digital Advertising Stock Primed to Take Off?

The world of advertising is changing. We don't need fancy charts and graphs to tell us that connected television (CTV), video, and search advertising are indispensable to companies.

In the last Nielson report, CTV drew its largest market share yet, further encroaching on broadcast and cable television. Because of this, a burgeoning digital advertising industry has developed featuring a host of small firms jockeying for supremacy -- or at least a piece of an enormous pie. Perion Network (NASDAQ: PERI) is quietly establishing itself as one that investors should be watching.

So what exactly do we mean by CTV, video, and search? CTV refers to any television that is accessed over the internet. So when we say CTV, think Netflix or Disney+. For examples of video advertising, consider ads associated with videos on Meta's Facebook. And we all probably know what search advertising is, with Alphabet's Google Search dominating and Microsoft Bing being the second most popular.

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Source Fool.com