Black Friday may be over. But holiday shopping is just getting started. And that's great news for retailers. The next big day is tomorrow, Cyber Monday. This shopping event is all about fantastic deals online. E-commerce giants like Amazon should generate significant sales. But there's another e-commerce player that may be an unexpected Cyber Monday winner.

I'm talking about Etsy (NASDAQ: ETSY). The seller of handmade items may look particularly attractive to shoppers this holiday season. We'll talk about that more below. Let's take a closer look at Etsy and find out if it's a buy -- on Cyber Monday and beyond.

First a little background. Etsy is on online marketplace that connects small individual sellers to buyers. Business boomed during the worst days of the pandemic. That's as people stayed home and favored shopping online.

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Source Fool.com