Apple, Walt Disney, Starbucks, McDonald's, and Coca-Cola are probably some of the businesses that immediately come to mind when thinking about the world's most recognizable consumer-facing brands. These companies can credit their long histories of success to this key trait.

I don't think anyone would disagree that the global leader in footwear and apparel, (NYSE: NKE), belongs in that category. It has dominated its industry because of how well the brand resonates with consumers, particularly versus competitors.

However, this single attribute could also be a reason for caution. Let's take a closer look at Nike and see why.

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Source Fool.com