At a high level, there are a lot of things to like about (NASDAQ: ROKU). It benefits from the cord-cutting trend, which leads to tremendous growth potential. It has a market-leading position when it comes to smart TV operating systems. And the stock is currently trading at 87% below its peak price despite rising 51% this year. 

But investors can't ignore a key downside risk with this streaming business. Let's take a look at what just might be the biggest bear case for Roku. 

An accurate description of Roku is that it's a streaming platform. The business connects consumers with all of their content options in an easy-to-use interface. Moreover, advertisers looking to target this streaming audience can do so using Roku's technology. So, this business has three key stakeholders: viewers, content publishers, and advertisers. 

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Source Fool.com