Docusign (NASDAQ: DOCU) stock has crashed by 80% in the past three years. The company's business model is in doubt amid a return to normal in the post-pandemic world. It also faces a growing number of competing services. E-signatures just aren't the exciting growth opportunity they seemed to be a few years ago.

Management has been pivoting the company's operations to widen Docusign's scope and diversify its revenue options. It now focuses more on helping companies manage contracts. It's not only a good way to grow sales but also potentially make its business more sustainable and safer in the long run.

Could this rebranding be the game changer Docusign management needs it to be?

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Source Fool.com