Is the New Kohl's Partnership With Amazon.com Suicidal?

Is the New Kohl's Partnership With Amazon.com Suicidal?

Earlier this week, Kohl's (NYSE: KSS) officially launched its recently implemented partnership with e-commerce juggernaut Amazon.com (NASDAQ: AMZN). Ten Kohl's locations in the Los Angeles and Chicago regions now feature an Amazon smart-home shop within the store. Those same 10 Kohl's stores have also begun taking returns for Amazon.com.

To many pundits, this partnership seems tantamount to suicide for Kohl's. In the past, retailers that have teamed up with Amazon have usually ended up regretting it. However, this time really could be different.

In early September, Kohl's announced the launch of the "Amazon Smart Home Experience at Kohl's". These 1,000-square-foot zones carved out of 10 Kohl's stores will present a variety of smart home products and Amazon-branded electronic devices, with a big focus on Alexa-enabled products.

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Source: Fool.com