Is the Restaurant Industry Amazon's Next Target?

Is the Restaurant Industry Amazon's Next Target?

Diners' interest in getting food delivered to their doorstep is on the rise, and restaurant chains and tech firms alike are taking note. Food delivery could spark a new arena of competition in the restaurant industry and shake up emerging technology as a dreaded disruptor -- Amazon (NASDAQ: AMZN) -- enters the fray.

According to a Morgan Stanley research report, some $210 billion of restaurant food is eaten off-premise each year. Only $11 billion of that is delivered after being ordered online, so there is a huge runway for growth as more and more people order online.

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Source: Fool.com