It's Not Just Spotify: Apple Is Eyeing Exclusive Podcasts, Too

In music streaming, differentiation can be a little hard to come by. While video streaming giants may rely on exclusive titles to keep their platforms vital, part of the appeal of music streaming services like Apple's (NASDAQ: AAPL) Apple Music and Spotify's (NYSE: SPOT) eponymous service is that their libraries are supposed to be more or less comprehensive. Exclusive music content is relatively rare.

But Spotify, among other companies, has seen an alternative path to audio exclusives. And that path is paved with podcasts. Spotify has acquired podcast companies with the apparent goal of creating exclusive podcasts for its platform. Now Apple is reportedly moving to do something similar with its Podcasts app. Bloomberg has reported that sources say Apple is looking to buy up podcasts and fund new ones with the goal of making them platform exclusives.

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Source Fool.com