It's Official: Roku's Making Original Content

Roku (NASDAQ: ROKU) has danced around the term "original content" for a while now, but it's finally ready to make it official. The streaming company said it's rebranding the content it acquired from Quibi as "Roku Originals" when it releases it on The Roku Channel over the coming months. "Roku Originals will also be the brand name for future original programming for The Roku Channel," the company wrote in a blog post (bolding mine).

The news follows Roku's "exclusive premiere" of Cypher last month. Roku also launched an advertising brand studio to develop new ad formats and TV programming for marketers in March.

Here's what a bigger push into original content means for Roku investors.

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Source Fool.com