It's a Rough First Week For Coinbase's New Hire

Coinbase Global (NASDAQ: COIN) has a new Chief Marketing Officer, and she's going to have her hands full. The leading cryptocurrency exchange announced on Friday that it had hired former Facebook exec Kate Rouch to be at the helm of Coinbase's marketing efforts.

Rouch was the Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, the namesake Facebook app, Public Affairs, and the Facebook company itself. Facebook was reaching 3.51 billion monthly active people across its products at the end of June, and the social networking giant has had to tackle its fair share of controversies and user-polarizing debates.

She's a great hire for Coinbase. However, she might be getting more than she bargained for with the fast-growing crypto exchange.

Source Fool.com