J.C. Penney Again at Risk Of NYSE Delisting

For the second time in six months, department store chain J.C. Penney (NYSE: JCP) was warned by the NYSE it was at risk of being delisted from the exchange because its stock price traded below $1 per share for 30 days or more.

The retailer said in an SEC filing that it was pursuing "measures to cure the share price non-compliance," including effecting a reverse stock split.

A reverse split merges the total shares outstanding into a smaller number, effectively raising the price of each remaining share. It doesn't change the value your stock holding, only what each individual share is worth and the number you own.

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Source Fool.com