J.C. Penney Launching New Women's Jeans Line

J.C. Penney (NYSE: JCP) has a new line of denim under its a.n.a. brand. The company calls the new jeans "a complete reimagination" of the brand "focused on the denim customers love and a size-inclusive selection for all body shapes and sizes."

The move represents a bold step for the chain which has been carefully marshaling its resources as it struggles to win back customers and market share. Fixing its women's apparel offerings has been cited as a priority for the company by CEO Jill Soltau.

J.C. Penney has a new line of women's jeans. Image source: J.C. Penney.

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Source Fool.com