When it comes to artificial intelligence (AI), Apple (NASDAQ: AAPL) does not seem to attract as much attention as its mega-tech counterparts. It does not promote AI to the same extent as Google-parent Alphabet. And unlike Microsoft, it has not built a partnership with ChatGPT developer OpenAI.

Nonetheless, even if it does not necessarily call its features AI, Apple plays a prominent role in the field and will likely continue to do so. A closer look reveals the depth to which Apple's products and services rely on AI.

Indeed, one could describe all of Apple's current products as AI tools. The iPhone, which accounts for the majority of Apple's revenue, is the company's most prominent AI device.

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Source Fool.com