Kellogg to Take on Beyond Meat With New Plant-Based Line, Incogmeato
Kellogg (NYSE: K), the company that brings you Frosted Flakes and Lucky Charms, wants consumers to make healthier choices at least when it comes to the meat they eat. The company has launched Incogmeato by MorningStar Farms, a line of plant-based meats that includes burger patties that need to be cooked and pre-cooked "Chik'n" tenders and nuggets.
It's an effort to win a piece of a business in a category that has been pioneered by Beyond Meat.
Kellogg has a new line of plant-based meats. Image source: Kellogg.
Source Fool.com