Kohl's Challenges Lululemon With New Athleisure Line
Department store chain Kohl's (NYSE: KSS) announced today that is entering the growing athleisure clothing market that has been mostly dominated by lululemon athletica (NASDAQ: LULU). The Kohl's private label brand, dubbed FLX, will be available online and at select stores beginning in March 2021.
Lululemon announced an increase in sales for its second quarter ended Aug. 2, 2020 even as many other retailers have struggled from impacts of the COVID-19 pandemic. The company said a shift toward working from home, plus a greater concern for health and wellness, has increased interest in the athleisure market.
Source Fool.com