Kohl's Is Dropping Eight Women's Brands to Improve Sales

Kohl's (NYSE: KSS) had a disappointing 2019. CEO Michelle Gass blamed that on three main factors: the home segment, the women's segment, and the company's gross margin. It has already addressed the home segment by adjusting pricing strategies and introducing new brands. It's handling the margin issue by planning for more sales to be digital, which comes with added shipping costs.

That leaves the women's apparel category as the biggest problem that needs to be fixed. Gass laid out a plan to do that during the chain's fourth-quarter earnings call.

Kohl's is dropping eight women's apparel brands. Image source: Kohl's.

Source Fool.com